People Innovation Excellence

Google Gets in Your Face

5

For the past nine months, Google has been priming the public for the launch of Google Glass, a head-mounted, Internet-enabled display that—if you buy the hype—will revolutionize computing and totally rock your world.

A marketing blitz featured skydivers sporting Glass as they plummeted to Earth and runway models doing their best to strike a modish pose with the smart glasses perched on their noses. A YouTube video promoting the new specs tailed a man as he woke up, ate breakfast, went to a bookstore, met a friend, and shared a sunset with his girlfriend, all while receiving a stream of messages and augmented information about his surroundings on his Google Glass display [Read More]

 


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