People Innovation Excellence

The Fuzzy Future of Virtual Reality and Augmented Reality

Virtual reality is having a moment, but the technology is still far from mainstream. Following the release of the HTC Vive and Oculus Rift in early 2016, headset sales quickly flattened once early adopters had purchased their gear. It seems the average customer isn’t as eager to pay US $600 for bulky goggles simply to peruse the rather limited catalogue of available VR content.

If more consumers can’t be persuaded of the value that VR could bring to their lives, an industry projected to breach a trillion dollars in sales by 2035 might flop. Faced with that possibility, NYC Media Lab welcomed virtual reality and augmented reality experts to Viacom last week for a daylong discussion about the future of these two budding technologies.

There was, not surprisingly,…[Read more]


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