People Innovation Excellence

Repackaging the News for Smartphones



We call it the information age. Everything, from farming to medicine, is being transformed. And the fastest changes are to fields that consist purely of information—music, books, banking, and most of all, journalism.

An April wire service headline said, “New York Times gains in otherwise grim newspaper sector.” The three newspapers in the U.S. that have circulations over a million—The TimesThe Wall Street Journal, and USA Today—each keep adding digital subscribers and losing print ones in large numbers.

Increasingly, those digital subscribers are turning to mobile devices for their news. The shift from print to tablet isn’t enormous, but the phone is a different thing entirely. And so, of course, there’s a company trying to change the way we read news on our smartphones. [See More]

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