I spent many many hours shivering on the sidelines as my kids went through their elementary and middle school soccer careers. And while I did occasionally try to catch the moment on video, it rarely went well; I have a few blurry shots of missed kicks and none of anything you would put in a highlight reel.

So startup Peeq, launching its video highlight system at Highway1 Demo Day in San Francisco this week, definitely got my attention. Even though at this point Peeq is focused on semi-pro and collegiate athletes not kids’ soccer, it’s easy to see how the system could quickly trickle down to the pre-teen athletics scene.

Peeq’s system requires that each athlete who wants to be featured in a highlights reel wear a tracker—the company will sell these for a price yet to be announced. The athletes (or their parents) place mobile phones, …[Read more]